I’ve always believed the best creative work starts with actually caring about what someone is building.
That experience still shapes the way I work. I understand what it’s like to be the person behind the business, to care deeply about the vision while also needing it to actually work.
I’m less interested in making something simply look good and much more interested in making the whole thing make sense.
What started as building my own brands became helping other founders build theirs. First through education and content strategy, and eventually through the creative direction and strategic work I do today.
So I don’t separate beautiful ideas from the realities of execution. I think about the brand, the audience, the content, the systems and the people responsible for bringing it all to life.
My career started as a lash artist, where I built and grew my own business before eventually finding the part of the work I couldn’t stop thinking about: the strategy behind why people pay attention, connect, buy and come back.
be iconic
on my moodboard
I'M OBSESSED WITH:
Beautiful visuals
MY FAVORITE PERSON IS:
My husband & kids
I STARTED THIS BUSINESS:
To blend strategy & visuals
MY PERFECT HOBBY:
Morning pilates & matcha
I COULDN'T LIVE WITHOUT:
My morning coffee
BEST VACATION SPOT:
Anywhere by the beach
MOST IMPORTANT LESSON:
your unique ideas are valued
FAVORITE food:
Sushi
Get to know me
My
I won't just tell you what to do. I build structure around the strategy so you and your team know how to actually bring it to life.
You shouldn't have to arrive with every answer. Part of my job is bringing new ideas, options and perspectives that make the original vision stronger.
The tiny decisions are usually what separate something that's technically done from something that feels exceptionally considered. I care about both.
non-negotiables
work well together?
Think we'd
If you’re looking for someone who can understand the vision, think alongside you and care about the execution all the way through, I’d love to hear what you’re building.
